`` Kid s `` By Eric Schlosser - 1116 Words

When I was little I always wanted to go to Mcdonalds for lunch any time we left the house. I was hooked on the toys I would get if I ordered a certain meal, the bright colors, and the giant play house. I was so gullible and fell for almost every advertisement. In the article, â€Å"Kid Kustomers† by Eric Schlosser, he explains that global marketers are targeting kids for their businesses. He claims the parents tend to be too busy to spend quality time with their kids and figure spending money on them is the same as spending quality time with them. Then in Katha Pollitt’s article, â€Å"The Smurfette Principle†, she describes TV shows, movies etc. are influencing young watchers to do certain activities, or believe they have to act a certain way because of a TV actor. Marketing to younger (gullible) kids helps the reader understand their changing behavior habits. To begin, one of Schlosser’s main points in his article is that businesses are always looking fo r new customers and are finding new ways to bring in money. He says: â€Å"John Cywinski, the former head of marketing at Burger King, became the head of marketing for Walt Disney’s Film Division† (526). Both Burger King and Walt Disney direct their advertising to kids, so they want what they are showing on the television. As John began working for Walt Disney, he probably realized that they could work together and make more money. If Walt Disney advertised Burger King, more kids would see it, making their parents spend more money. ThisShow MoreRelatedMarketing Technique For The Marketing Of Cool By Juliet Schors And Eric Schlosser1308 Words   |  6 Pagessociety. However, in Eric Schlosser article, â€Å" Kid Kustomers†, he emphasizes on the constant antagonizing strategies through ads and televisions shows to target kids. Although Juliet Schors and Eric Schlosser are both speaking about corporations marketing to children, their articles differ quite signific antly. While they both speak about corporation and their marketing directed to children, Schor maintains her focus on how society perceived these products as cool or geeky, while Schlosser focuses his articleRead MoreEssay on Challenging Beliefs in Schlossers Fast Food Nation544 Words   |  3 PagesIn his thought-provoking book, Fast Food Nation, Eric Schlosser argues that Americas fast food franchises have played a major role in contributing to the obesity and ill health of Americans. This paper shows how Schlosser argues that fast food has contributed to uncontrolled development, negatively impacted American culture, and have had a largely negative impact. The effects of Fast Food Nation on American society and politics show that Schlossers thesis is largely convincing, due to both hisRead MoreFast Food Nation Essay862 Words   |  4 Pagespopularity of fast food restaurants in the mid-1900’s. It also explains negative effects on American Culture in today’s socie ty. The fast-food industry has multiplied across America and changed the food industry. Eric Schlosser describes in Fast Food Nation the way people think about what they eat and what people think of the fast food industry, and also its impact on society. 2 ND There are many reasons on how fast food became popular in the mid-1900’s. One reason for why it became popular was the SpeedeeRead MoreFast Food Nation By Eric Schlosser848 Words   |  4 Pagesâ€Å"OVER THE LAST THREE DECADES, fast food has infiltrated every nook and cranny of American society†, Schlosser writes. Fast Food Nation, written by Eric Schlosser, includes topics about fast food chains impact on the community, jobs relating to fast food, and health issues. Fast Food Nation uses logic to appeal to the aspects of fast food chains by giving relatable examples from the devastating effects on the communities to the millions of jobs offered for our country. Moreover, fast food chainsRead MoreAs Eric Schlosser Once Stated In An Interview, â€Å"Fast Food1053 Words   |  5 PagesAs Eric Schlosser once stated in an interview, â€Å"Fast food is popular because it’s convenient, it’s cheap, and it tastes good. But the real cost of eating fast f ood never appears on the menu.† (Interview with Eric Schlosser, 2017, Q3). Fast food is very popular around the world and has been around for a very long time, but the question that should be asked is, is fast food hurting Americans or helping them? The history of fast food did not start at the same point in time as the history of McDonald’sRead MoreKid Kustomer Essay1099 Words   |  5 Pagesâ€Å"Kid Kustomers† No matter where children are or what they are doing they’ll always find some sort of advertisements. It can be when their casually watching television, reading a magazine or just playing games on their computer. Advertisements are different forms of communication whose purpose is to make their product known to the public. Marketers aren’t partial to certain people; they target anyone and every age group, but recently there has been an upsurge of advertisements aimed towards childrenRead MoreFast Food Nation By Eric Schlosser1678 Words   |  7 Pagesfight against dangerous concentrations of economic power (Schlosser). People must wonder how is it that a fast food company has so much customers. Advertising is the answer. The power advertisers have to be able to influence so many people s decisions and affect people’s lives especially the lives of young children is incredible. Advertisers know just who to target and they research how too. In Eric Schlosser’ s book Fast Food Nation, Schlosser explains to the readers how advertisers use techniquesRead MoreMy Children s Books Taught Me By Daniel Hade1327 Words   |  6 PagesAmerican girl merchandise. Lies My Children s Books Taught Me, is written by Daniel Hade, who is a professor of language and literacy at Penn State College. In Eric Schlosser’s essay, Kid Kustomers, he explains the injustice of marketing, and the idea of â€Å"cradle to grave† advertizing. This idea of advertizing is basically to get a kid so attached or devoted to a brand/toy that they don t just buy it for themselves but for their kids in the future. Kid Kustomers helps us to better understand theRead MoreImpact of Appearance: Synopsis of Three Essays882 Words   |  4 Pagesattention. Whether it be a supermodel, a famous photograph or the golden arches almost anyone can spot from miles away, we take notice. Appearances are often time superficial, and sometimes deceiving. The essays written by J udith Ortiz Cofer, Eric Schlosser and Nora Effron help identify some instances where appearances can be powerful honest and dishonest. Through these three essays the ideas and impact of appearances will be conveyed. In Judith Ortiz Cofers essay The Story of My Body, sheRead MoreThe Health Of Fast Food1625 Words   |  7 PagesThe Health of Fast Food By: Chaise Wohrer Fast food is a very delicious meal sometimes. It s fast, it s cheap, and you don t have to clean pots and pans after you eat. Although, fast food might not be your best choice. These meals can be very unhealthy for you. I think fast food fast food can take a tool on your body when you eat it very often, large amounts, and unhealthy choices. A Big Mac from McDonalds contains 540 calories and 28 grams of total fat. (Calories in McDonalds Big Mac Burger)